Information, advice and guidance (IAG) services have a pivotal role in delivering the Skills Strategy. They promote the benefits of learning, help individuals address and overcome barriers to learning, and support them in making realistic and informed choices. IAG services should encourage and support adults in becoming lifelong learners.

Definition of Information, advice and guidance services

•    Information is the provision of information on learning and work conveyed through printed, audio-visual and         electronic materials and verbally. It does not involve discussion on the relative merits of what is available

•    Advice requires more interaction with service users, usually on a one-to-one basis. It may involve explaining how to access and use information or referring someone elsewhere for guidance

•    Guidance is more in-depth activity, conducted by a trained adviser. It helps service users explore a range of options, relate information to their own needs and circumstances, and make decisions about learning and work.